Tuesday, September 29, 2009
CRIMINAL MINDS: CBS PRESS RELEASE
Criminal Minds: Here is the latest CBS press release. Great job Criminal Minds!
CBS WINS PREMIERE WEEK IN VIEWERS AND ADULTS 25-54
ONLY CBS Increases Its Audience in Both Viewers and Adults 18-49 Versus Premiere Week Last Year
CBS won the first week of the 2009-2010 season in viewers and adults 25-54 for the first time since 2006, according to Nielsen live plus same day ratings for the week ending Sept. 27, week one of the new television season.
CBS was the only network to grow its premiere week audience from last year in both viewers (+4%) and adults 18-49 (+3%).
The Network's premiere week wins, with a near full slate of regularly scheduled programs, were marked by the strong returns of its crime dramas and comedies (especially THE BIG BANG THEORY with series highs in all key measures) and stellar premieres of NCIS (the No. 1 show of the week with an all time high of 20.6 million viewers), the series debut of NCIS: Los Angeles (No. 2 show of the week with 18.7 million viewers), the series debut of THE GOOD WIFE (largest time period premiere audience since 2002) and 60 MINUTES' best season premiere since 2005.
For the week in viewers: CBS (11.77m), ABC (11.04m), NBC (7.56m) and FOX (7.35m).
For the week in key demographics, CBS was first in adults 25-54 (4.1/11) and a close second in adults 18-49 (3.2/09, -0.1 behind ABC). Compared to Premiere Week in 2008, CBS was up +3% in both households and adults 18-49, +4% in viewers and even in adults 25-54. CBS is the only network to post gains in viewers year to year and is one of only two networks up in adults 18-49 (with FOX, also up +3%).
For the week in households: CBS (7.3/12), ahead of ABC (7.1/12), NBC (4.8/08) and FOX (4.3/07).
CBS's Premiere Week Highlights:
-- Wednesday, CBS was first in households (7.8/13), viewers (12.64m), adults 25-54 (4.5/12) and adults 18-49 (3.6/10) for the second consecutive night.
THE NEW ADVENTURES OF OLD CHRISTINE (P) (4.6/08, 7.17m) posted its best delivery in adults 25-54 (2.8/08) since March 18, 2009 and in adults 18-49 (2.2/07) since Nov. 19, 2008.
GARY UNMARRIED (P) (4.3/07, 6.85m) scored its best delivery in viewers and adults 25-54 (2.9/08) since Apr. 8, 2009 and in adults 18-49 (2.3/07) since Mar. 11, 2009.
CRIMINAL MINDS (P) was first in households (9.6/15), viewers (15.84m), adults 25-54 (5.6/14) and adults 18-49 (4.4/12). This was the best delivery for CRIMINAL MINDS in households since December 17, 2008, in both viewers and adults 25-54 since November 19, 2008 and in adults 18-49 since last year's season premiere on September 24, 2008. CRIMINAL MINDS was the night's #1 program in viewers, adults 18-49 (tied) and adults 25-54. ---CBS