Thursday, February 08, 2007

CRIMINAL MINDS: CBS RATINGS PRESS RELEASE.


"CSI: NY" JOINS "CRIMINAL MINDS" AS ONLY SCRIPTED DRAMAS TO TOP "LOST" IN VIEWERS

"CSI: NY" Wins Time Period in Viewers Topping Highly Promoted Return of "Lost"

Post Super Bowl Broadcast Boosts "Criminal Minds" By +32% in Viewers, +55% in Adults 18-49 and +40% in Adults 25-54 Versus Last First-Run Episode, Also Against "American Idol"

CBS Tops ABC in Adults 18-49 For the Night, With the Network's Highest Wednesday Ratings in Viewers and Key Demos Since November

CSI: NY topped the highly promoted return of "Lost" in viewers while CRIMINAL MINDS received a big post Super Bowl boost with significant gains versus its last first-run Wednesday broadcast, according to preliminary Nielsen Live Plus same-day ratings for Feb. 7.

CSI: NY was first in households (10.2/16), viewers (15.78m), second behind the time period premiere of "Lost" in adults 25-54 (6.0/14), adults 18-49 (4.9/12) and adults 18-34 (3.7/10). CSI: NY topped "Lost" by over one million viewers (vs. 14.68m).

Compared to CSI: NY's first-run, live plus same day delivery this season, CSI NY was up +3% in adults 18-34 (from 3.6/11) and retained 99% of both its household (from 10.3/17) and viewers (from 15.98m) deliveries, 97% of adults 25-54 (from 6.2/15) and 98% of adults 18-49 (from 5.0/12).

CRIMINAL MINDS was second behind FOX's "American Idol" in households (11.0/16), viewers (17.23m), adults 25-54 (6.6/14) and adults 18-49 (5.1/12). This matches CRIMINAL MINDS best ever Wednesday delivery in adults 25-54 and is the best performance for the program ever against "American Idol" in households, viewers, adults 18-49 and adults 25-54.

In its first regularly scheduled broadcast since its post Super Bowl airing on Sunday, CRIMINAL MINDS posted significant increases over its last first-run episode.

Compared to its last first-run broadcast, also opposite "American Idol," CRIMINAL MINDS was up +32% in viewers (from 13.07m), +55% in adults 18-49 (from 3.3/07) and +40% in adults 25-54 (from 4.7/10).

At 8:00 PM, CRIMINAL MINDS (R) (S) was second in households (7.0/11), viewers (10.27m), adults 25-54 (3.8/09) and adults 18-49 (2.8/08), all behind a first run episode of "Bones" on FOX.

For the night, CBS was second in households (9.4/14), viewers (14.43m), adults 25-54 (5.5/13) and adults 18-49 (4.3/10, +0.1 ahead of ABC). This is CBS's best Wednesday delivery in households, viewers, adults 18-49 and adults 25-54 since Nov. 29, 2006.

www.cbs.com